BRAND STORY

Kelly Mok, raised in the picturesque Marina Bay area of Singapore, developed a deep interest in life sciences and humanitarian care from a young age. Excelling academically, she entered Singapore's top medical school, specializing in obstetrics and gynecology. The miracles of new life and the strength of women during pregnancy deeply inspired her, realizing that each pregnant and postpartum woman embodies a family's hope and future.

Driven by a passion to support women, Kelly pursued advanced studies in California, USA, where she explored the secrets of safeguarding new life under leading experts. Recognizing that women need more than medical guidance, she founded DR. AUSTIN. By sourcing global, high-quality ingredients and leveraging top research, she aims to provide comprehensive care to pregnant and postpartum women, offering the comfort of a trusted friend and peace of mind for life's new chapters.

Thus, she was determined to establish "Dr. Austin," integrating the concepts of "Assurance," "Universal Science," and "Tenacious Innovation" into the brand name to convey a philosophy of "rigorous medicine, reverence for life, and enduring protection." Over the years, Dr. Austin has sought high-quality and safe ingredients from around the world, leveraging top-tier scientific research capabilities to extend unparalleled care for pregnant and postpartum women. Every woman who chooses Dr. Austin can feel the supportive power of a close friend, embracing the next chapter of life with confidence.

BRAND PROFILE

BRAND FOUNDER: Kelly Mok

CHINESE BRAND NAME: YiAnMei

BRAND POSITIONING: A Leading American Brand in Women's Pregnancy and Maternal Health.

SLOGAN: Natural Prenatal, Beautiful Beginnings.

BRAND MISSION: To be the most trusted health partner for global pregnant and postpartum women, safeguarding every new life with safety and expertise.

SAFETY

Our globally sourced and clinically tested ingredients ensure high-quality, safe products tailored for pregnant and postpartum women.

Commitment: Pure and Additive-Free Products.

TRUST

Our R&D team, comprising experts from Singapore and the U.S., collaborates with North Carolina State University to develop reliable nutritional products using patented ingredients.

GUARDIANSHIP

Dedicated to maintaining rigorous safety standards and a dependable team, we offer lasting protection for pregnant and postpartum women globally.