BRAND STORY

Nurtured in a rigorous academic environment from a young age, Kelly Mok developed a profound passion for both life sciences and compassionate care. Her exceptional academic achievements earned her admission to a top-tier medical school in the United States, where she embarked on her journey in Obstetrics and Gynecology, directly encountering the miracle of new life.

During this time, the awe-inspiring moments of childbirth and the profound strength, mixed with understandable vulnerability, displayed by women deeply moved Dr. Mok. She realized that the health of every expecting mother is foundational to a family's hopes and future.

Driven by the ideal to safeguard the well-being of countless women, she pursued advanced training under leading authorities, seeking the secrets to nurturing new life and preserving health and beauty.

Through her research and practice, Dr. Kelly Mok understood that women during pregnancy and postpartum need far more than just expert medical guidance; they require comprehensive, scientific, and empathetic care.

This conviction led her to establish Dr. Austin, a pioneering brand in stage-specific prenatal and postnatal supplements. She embedded the core principles of "Assurance," "Universal Science," and "Tenacious Innovation" within the name AUSTIN, conveying the brand philosophy of "Medical Rigor, Reverence for Life, and Unwavering Commitment."

For years, Dr. Austin has fulfilled this mission. By sourcing globally for premium, safe ingredients and leveraging cutting-edge scientific research from Dr. Mok and her team, we bring this unparalleled care for expecting and new mothers, and our commitment to women's health and beauty through all life stages, to millions of households. We ensure every woman who chooses Dr. Austin feels the tangible support of a steadfast, friend-like companion, empowering her to embrace life's new chapters with confidence and peace of mind.

BRAND PROFILE

BRAND FOUNDER: Kelly Mok

CHINESE BRAND NAME: YiAnMei

BRAND POSITIONING: A Leading American Brand in Women's Pregnancy and Maternal Health.

SLOGAN: Natural Prenatal, Beautiful Beginnings.

BRAND MISSION: To be the most trusted health partner for global pregnant and postpartum women, safeguarding every new life with safety and expertise.

SAFETY

Our globally sourced and clinically tested ingredients ensure high-quality, safe products tailored for pregnant and postpartum women.

Commitment: Pure and Additive-Free Products.

TRUST

Our R&D team, comprising experts from Singapore and the U.S., collaborates with North Carolina State University to develop reliable nutritional products using patented ingredients.

GUARDIANSHIP

Dedicated to maintaining rigorous safety standards and a dependable team, we offer lasting protection for pregnant and postpartum women globally.